Pelican

dayventure backpack cooler

overview

This project focused on the newly launched Dayventure Backpack Cooler built for everyday adventurers. Key features highlighted include a lightweight but tough design and proven Pelican durability, making it easy to pack, carry, and take anywhere.

approach

What better way to show a lightweight, compact, rugged cooler than taking it out on muddy trails. I snagged this cute moto guy (my husband) and instructed him to let it rip. We used an Insta360 on the bike for action shots, a drone for overheads, and captured photo and video along the way. I also rode in the truck bed for follow-along shots while someone else drove. This all helped show not just the features, but how it actually supports a day on the trail.