Chums

Packs on Wheels Campaign

This project brought Chums’ “packs on wheels” concept to life with an energetic mix of photo and video content. We captured their packs in three adventurous settings:

• Dirt bike trail riding – Camping, getting ready for the trailhead, dusty trails, rugged terrain
• Surfskating – Riding with ease at the skatepark, laid-back but fast-paced

• Rollerblading – Urban environment, smooth pavement, vibrant backdrops

The campaign’s video followed the packs on various wheels, from loading up the car for the trailhead, to kicking up dust on dirt bikes, to cruising through the city on boards and blades, tying all the scenes together into one high-energy visual story.